# Janko Januska

I help clients with long-term SEO strategies and I am responsible for developing the team's know-how. I enjoy SEO because of the way it bridges the technical, analytical, and marketing worlds.

## Most recent articles

-  [The Real Brand vs. Non-Brand Split in Search Console. The Numbers Are Off by 2–3x.](/content/gsc-branded-filter/index.html)

Google Search Console rolled out something that looks like a small UI improvement but is, for many websites, a significant…

-  [We Tested Google’s New 2MB Limit. Search Console Won’t Warn You.](/content/google-2mb-limit-test/index.html)

Google quietly updated its Googlebot documentation, dropping the stated crawl limit from 15MB down to 2MB. We immediately started asking…

-  [How we helped ZOOT e-commerce increase sales by €1,500,000](/content/seo-case-study-zoot/index.html)

In comparison, before the start of the collaboration and now, sales from unpaid searches for ZOOT.sk and ZOOT.cz increased by…

-  [SEO sitemap best practices in 2025 + cheat sheet](/content/sitemap-guide/index.html)

Learn how a sitemap can help you with SEO and what sitemap you need. An XML, RSS feed or Google…

-  [How we helped a travel agency increase gross sales by €1,200,000 per year (case study)](/content/seo-case-study/index.html)

After the redesign, Google traffic increased by 13 percent. After stagnation in 2015, search engine traffic grew by 30 percent…

-  [9 new improvements in our SEO audit tool](/content/new-improvements-in-spotibo/index.html)

We’ve really worked hard the last few weeks, and we improved our automatic evaluation a lot. You can try most…

-  [How we earned 12 great links and 4,000 visits for the new blog (live blogging case study)](/content/live-blogging/index.html)

Live blogging is the same as blogging about the conference, but it is live. We tried it on our own.…