# On-page SEO

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### [The Real Brand vs. Non-Brand Split in Search Console. The Numbers Are Off by 2–3x.](/content/gsc-branded-filter/index.html)

Google Search Console rolled out something that looks like a small UI improvement but is, for many websites, a significant…

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### [How we helped ZOOT e-commerce increase sales by €1,500,000](/content/seo-case-study-zoot/index.html)

In comparison, before the start of the collaboration and now, sales from unpaid searches for ZOOT.sk and ZOOT.cz increased by…

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### [SEO sitemap best practices in 2025 + cheat sheet](/content/sitemap-guide/index.html)

Learn how a sitemap can help you with SEO and what sitemap you need. An XML, RSS feed or Google…

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### [All you need to know about meta descriptions (complex guide)](/content/meta-description/index.html)

How to use and create the meta description? Learn everything about meta description length, its generating by the search engines…

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### [How we helped a travel agency increase gross sales by €1,200,000 per year (case study)](/content/seo-case-study/index.html)

After the redesign, Google traffic increased by 13 percent. After stagnation in 2015, search engine traffic grew by 30 percent…

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### [Breakthrough update: Automation of on-page SEO analysis](/content/automation-of-on-page-seo/index.html)

Spotibo can now analyze dozens of SEO problems automatically. We are launching a new functionality that will make our tool…

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### [Up to 90% of your organic traffic can be fake](/content/seo-reporting-in-analytics-wrong/index.html)

Do you evaluate your SEO activities in Google Analytics? Here, you can learn how to avoid one of the most…

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### [How to do an SEO analysis of a small website in 30 minutes](/content/seo-analysis-of-a-small-website-case-study/index.html)

Doing a technical SEO analysis of a small website with several subpages doesn't require too much science. With our Spotibo…