How to do an SEO analysis of a small website in 30 minutes | Spotibo

How to do an SEO analysis of a small website in 30 minutes

Barbora Boskova 5. June 2017

Doing a technical SEO analysis of a small website with several subpages doesn’t require too much science. With our tool, you can handle it in 30 minutes. I’ll show you how.

I have done an analysis of our test site http://temp.spotibo.com/ so that you can see a clear preview of how you can do the SEO analysis yourself.

Note: Spotibo is free to analyze a site with up to 1,000 URLs. So, don’t hesitate to try it.

In our case study, I analyzed these 11 parameters:

How did I proceed in analyzing with the Spotibo tool?

In the left sidebar, I chose the type of pages I wanted to analyze.
In the Change Columns section, I chose the necessary elements according to the checklist.
Clicking Apply shows the results I’ve analyzed in detail.

1. Website URL

What form of URL do the individual pages of Spotibo have?

_ Forms are readable, short and easy to remember._

The URL should mirror the content of the site so that visitors and search engines are sure that the content is relevant.

2. Title

Are the titles relevant and eye-catching? Their content greatly influences the rate of clicks.

_ Titles include the name of the website/brand and also any relevant headings._

Are the titles correctly formatted?

_ Not all letters are capitalized, which is not a big problem._

In the case of a title, it is important to think about how well a company or brand is known. If it’s known to people, we can place it in the headline forward. If it’s lesser known, a better solution is to place its name at the end so that the caption allows potential visitors to know immediately what the site is about.

Is the title length okay?

_ Yes, length is just fine._

It is best if we keep the title length under 60 characters so that at least 90% of the text will be visible in search engine results.

3. Meta Description

Is there a suitable description for each subpage that describes the main idea? This content greatly influences the rate of clicks.

_ The meta description that appears to visitors in search engines is missing._

If the meta descriptions are set up on subpages, we need to check their length through the Meta description length element. Meta descriptions should be 135-155 characters long.

4. All Headings

How are headings structured?

_ The headings on our site are not properly structured. We need to make them fit._

Headlines help visitors and search engines to understand the structure of the page and to orientate better on it. H1 element determines what the rest of the content underneath is about.

This article has a clear and comprehensible structure:

How to do an SEO analysis of a small website

Website URL

Title

Meta description

All headings

Anchor text

Index

Crawl

File size

ALT tag of images

Redirects (30x, 40x, 50x)

Status code

5. Anchor Text

Is the anchor text in the on-page links leading from our other subpages correctly written?

_ On-page links contain text relevant to the title and content of the subpages._

6. Index / Noindex

Has the search engine enabled site indexing? Do search engines know about us?

_ In our case, indexing is disabled on all pages._

7. Crawl permission

Does robot.txt allow crawling on our sites?

_ Robot.txt does not prohibit crawling._

8. File Size

Do images have an optimal size?

_ Our images are optimally low in size._

9. ALT Tag of Images

Does ALT describe what is shown in the image?

_ Not all of our subpages have relevant ALT labels._

10. Redirects (30x, 40x, 50x)

Are links to pages correctly redirected?

_ Our site is correctly redirected to the subpage About, but it shows the final Status Code 404._

11. Status Code

Which error status codes (404 or 500) are on our site?

_ I’ve discovered an external 404 code error._

So, I simply analyzed 11 basic principles that can affect the on-page technical SEO of a smaller site. Try to look at them, too, and get rid of technical problems on your website.